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The organizers of Super Bowl LIV at Miami’s Hard Rock Stadium have a game plan to get to zero — they want none of the big game’s expected 160,000 pounds of waste to end up in a landfill. Our friends at National Geographic reported this week that the organizers’ plan is that aluminum cups and cans (yep no plastic ones) will go to a recycling center, utensils and napkins to a compost facility, and the rest to a plant where it will be burned for energy.
Why This Matters: There is no bigger stage than the Super Bowl to send a message about reducing our trash “footprint.” And stadiums are the perfect setting to maximize results because people attending have to buy everything they need to consume at the game itself, and most items get thrown away on-site before people leave. Miami is aiming to beat Minnesota — on trash, that is — because at the 2018 Super Bowl hosted in Minnesota, 90% of the trash went to either a composter or to a recycling facility. Minnesota’s other game day play was to station a team of defenders at every trash receptacle to intercept any items headed into the wrong bin. To elevate their game, the Stadium brought in experts from Ocean Conservancy to help them design the plays, and another of our favorite organizations, Food Rescue US, will take leftover food after the game and distribute it to people in need. Touchdown!
Innovative Plays to Raise the Sustainability Score
And it is a great opportunity to educate a large group of people about the right way to dispose of their trash. Experts studying the problem found that one of the most effective ways to eliminate confusion and ease recycling (and I, Monica, admit to being confused myself often) is to make it simple by emphasizing “the difference between what consumers drink and eat because beverages generally come in recyclable containers, while food is served in compostables.” Aluminum drink cans and cups will go into one bin with round openings, and food plates, napkins, and utensils will go another bin. Smart.
A new study by leading economists and scientists released yesterday makes a strong case for conserving at least 30% of the planet by demonstrating that investing in nature as opposed to using it up yields significantly better economic results as well as saving money that would otherwise be spent on the impacts of climate change and biodiversity loss.
Why This Matters: Since it is TBT I (Monica) will harken back to 1992’s political mantra — “it’s the economy, stupid.”
In its annual Sustainability Report, Ford Motors made several key pledges in addition to the promise to be carbon neutral as a company by 2050. In addition, they will use 100 percent locally sourced renewable energy for all manufacturing plants globally by 2035, aspire to achieve zero air emissions from our facilities, only use recycled and renewable plastics in our vehicles globally and eliminate single-use plastics from our operations by 2030, and achieve true zero waste to landfill across our operations, among other social responsibility commitments.
Why This Matters: Other car companies have focused on products — Daimler Chrysler, VW, and Tesla come to mind.
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