Interview of the Week: Beth Allgood, Founder of One Nature

This week we got to sit down with one of our first #FriendsOfThePlanet, Beth Allgood who is now the founder and president of One Nature–a group focused on the wellbeing of all beings. Beth had spent her career in conservation policy and developed a passion for “wellbeing policy”–which measures the health of an economy not merely by GDP but by metrics of satisfaction and happiness as well. As she put it:

Wellbeing as a goal of policy is definitely a movement. The increased understanding that nature can improve wellbeing and how to quantify is a huge first step. There is a false choice between economic growth or protection of the environment, but you can’t choose. You can’t grow indefinitely with finite resources. It’s a flawed economic theory. In the context of wildlife, when you reduce an animal’s value to its economic value then something that’s worth more can replace it. When ivory is worth more than a live elephant you have ivory trade. And then you realize, wait a minute, elephants have cultural value, they had spiritual and intrinsic value. Somehow we have to move past a purely economic value to begin capturing other values.”

And FYI, this Saturday is World Happiness Day and we will be co-hosting an online live event with One Nature, on how enjoying animals and wildlife makes people happier. To register email

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