Interview of the Week: Rick Wilson, Co-Founder of The Lincoln Project

The Lincoln Project has created some of the most astutely targeted political ads in this election that go straight for Donald Trump’s jugular. They don’t mince words and bluntly convey to American voters the dangers of a second Trump presidency. So they’re exactly the people we wanted to ask about how we (the environmental community) could use some LP-style messaging to get the urgency of climate change across to all voters (because honestly, how are people STILL not alarmed?). While recent polling shows that climate change is a top priority for Democratic voters, for their Republican counterparts, it doesn’t even break the top 6 priority issues. 

Watch our interview with Lincoln Project co-founder Rick Wilson and hear his advice for how the message of climate change can be targeted to the voters who may still be unsure about its dangers. You’ll be surprised, but Rick doesn’t think all hope is lost in saying that,

“Americans are a fundamentally optimistic people and when we finally hunker down on a problem we tend to take care of it.”

 

 

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