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A new report by the Economist Intelligence Unit found that overwhelmingly people around the world are seeking out sustainable goods and companies that operate that way — there has been a 71% increase in the popularity of web searches for sustainable goods over the past five years, and the percentage grew even during the COVID-19 pandemic. The World Wildlife Fund commissioned the study and found that across developed and developing countries, consumers hold companies responsible for forcing positive change and believe that businesses must commit to protecting nature and natural systems.
Why This Matters: When the G7’s big economic powers meet next month in the United Kingdom, both the climate and the biodiversity crisis will be on the agenda. It will be interesting to see how far the meeting summary or joint declaration leans forward on the so-called “30×30 proposal” given the big change in the U.S.’ posture under the Biden administration. Business leaders from these nations — or the “B7” — just completed its meeting and they recommended that the G7 nations should “prioritize the development of markets that value biodiversity, natural environments, natural carbon sinks, and nature-positive business activity” and support businesses in “quantifying their impact on nature and how to value natural assets and services.”
Perhaps the most surprising finding is that consumer eco-awareness is growing not just in developed and wealthy countries, but is also pronounced in developing and emerging economies. For example, there was an increase in demand for sustainable products (as measured by web searches) of 24% in Indonesia and an astonishing rise of 120% in Ecuador. Similarly, according to Cristianne Close, the Global Markets Practice Leader, at WWF International, since 2016 “over 159 million people have signed online petitions in support of nature, with protests growing in strength and frequency” and amazingly “96% of survey respondents in Brazil see nature loss as a serious problem.” Consumers in the developing world are seeing that if they buy cheap products today they will pay a price in the future as the loss of nature and the climate breakdown take their tolls.
While an Olympic medal is special in its own right, the ones being handed out at the Tokyo 2020 games come with a little extra magic. After Tokyo won its bid to host the games, the Tokyo Medal Project, called on the Japanese people to donate their old recycled old electronic gadgets such as smartphones […]
by Natasha Lasky, ODP Staff Writer A new series of bills have been introduced in Congress that aim to quell food waste. These bills — the Zero Food Waste Act, and the Cultivating Organic Matter through the Promotion of Sustainable Techniques Act (COMPOST) —will reduce food waste and in turn help create jobs, slow climate […]
Two dozen goats were unleashed in Manhattan’s Riverside park last week to get to work chomping down on invasive weeds. Crowds of spectators went to the park Wednesday to witness the ceremonial “running of the goats,” as the animals were released into the area, where they enjoyed a multi-course meal of Japanese knotweed, porcelain berry, multiflora rose, and even […]
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