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A new report by the Economist Intelligence Unit found that overwhelmingly people around the world are seeking out sustainable goods and companies that operate that way — there has been a 71% increase in the popularity of web searches for sustainable goods over the past five years, and the percentage grew even during the COVID-19 pandemic. The World Wildlife Fund commissioned the study and found that across developed and developing countries, consumers hold companies responsible for forcing positive change and believe that businesses must commit to protecting nature and natural systems.
Why This Matters: When the G7’s big economic powers meet next month in the United Kingdom, both the climate and the biodiversity crisis will be on the agenda. It will be interesting to see how far the meeting summary or joint declaration leans forward on the so-called “30×30 proposal” given the big change in the U.S.’ posture under the Biden administration. Business leaders from these nations — or the “B7” — just completed its meeting and they recommended that the G7 nations should “prioritize the development of markets that value biodiversity, natural environments, natural carbon sinks, and nature-positive business activity” and support businesses in “quantifying their impact on nature and how to value natural assets and services.”
Perhaps the most surprising finding is that consumer eco-awareness is growing not just in developed and wealthy countries, but is also pronounced in developing and emerging economies. For example, there was an increase in demand for sustainable products (as measured by web searches) of 24% in Indonesia and an astonishing rise of 120% in Ecuador. Similarly, according to Cristianne Close, the Global Markets Practice Leader, at WWF International, since 2016 “over 159 million people have signed online petitions in support of nature, with protests growing in strength and frequency” and amazingly “96% of survey respondents in Brazil see nature loss as a serious problem.” Consumers in the developing world are seeing that if they buy cheap products today they will pay a price in the future as the loss of nature and the climate breakdown take their tolls.
The folks on Hilton Head Island have a great new way of “recycling” plastic beach toys — they have built a big bin on the beach at Islanders Beach Park where people can drop off beach toys they find and other families can borrow them and later either return them there or take them home. […]
Tomorrow, June 5th is #WorldEnvironmentDay and the theme this year is #GenerationRestoration to raise awareness about the UN Decade on Ecosystem Restoration. The events actually kick off officially at 9 a.m. ET this morning and there is programming throughout the day today and tomorrow — including a Virtual Launch Gala with inspiring messages from world […]
On Tuesday, Pope Francis launched an initiative to make Catholic institutions environmentally sustainable in seven years with the overarching goal of protecting the environment and the poor from climate change.
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