One Cool Thing: Earth Day at 50

On Sunday, February 2, Earth Day Network ran a full-page ad in The New York Times announcing a global day of activism to mark the 50th anniversary of Earth Day on April 22, 2020.  The advertisement ran nearly 50 years to the day that a full-page ad in The New York Times used the words “Earth Day” for the first time.

“The New York Times ad changed everything,” said Denis Hayes, coordinator of the first Earth Day. “The ad issued a call to all Americans about the state of our planet.  Once it ran, millions of people joined this national effort.”

Like the first full-page ad, Sunday’s ad is a call to action to millions to unite to tackle environmental degradation and the climate crisis of today.

Read more about the two ads and ways in which you can get involved with Earth Day festivities this spring.

Up Next

Climate Week’s Biggest Corporate Commitments  Shift to “Regeneration”

Climate Week’s Biggest Corporate Commitments Shift to “Regeneration”

The most progressive corporate commitments this week involve nature-based mitigation and pushing sustainability out into their supply chains.  Walmart pledged to do some big things, including achieving zero emissions by 2040 without carbon offsets, committing to protect and restore at least 50 million acres of land and one million square miles of ocean by 2030, and promising zero waste in the US, Canada, and Japan by 2025.

Why This Matters:  Nature-based solutions have until now been seen as greenwashing. But these new commitments go much farther.

Continue Reading 544 words
California Paves Highway with Completely Recycled Materials

California Paves Highway with Completely Recycled Materials

by Natasha Lasky, ODP Contributing Writer A 1000-foot stretch highway in Oroville, CA was recently repaved with recycled plastic and asphalt—the first time a state department has paved a road with 100% recycled materials. This durable recycled material can combat potholes, last two to three times longer than asphalt roads, and reuse about 150,000 single-use […]

Continue Reading 527 words
UN Biodiversity Targets Report Card: Incomplete at Best

UN Biodiversity Targets Report Card: Incomplete at Best

Yesterday the United Nations released another in its series of assessments on meeting global conservation targets, this one is a final report card on whether the world achieved the 20 global biodiversity targets set in 2010 with a 2020 deadline.  “If this were a school and these were tests, the world has flunked, said Elizabeth Maruma Mrema, executive secretary of the U.N. Convention on Biological Diversity.

Why This Matters:  The report is another loudly ringing alarm bell that our current path is unsustainable — and we need to make a huge shift away from “business as usual” across a range of human activities. 

Continue Reading 568 words

Want the planet in your inbox?

Subscribe to the email that top lawmakers, renowned scientists, and thousands of concerned citizens turn to each morning for the latest environmental news and analysis.