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We think he doesn’t look a day over 65! On Friday, the lead character in the longest-running public service campaign, Smokey The Bear, turned seventy-five. His message has always been simple and highly effective — reminding Americans that “Only you can prevent wildfires,” When Smokey first took to the airwaves, the overwhelming majority of U.S. wildfires are sparked by careless human activity such as unattended campfires or improperly discarded cigarettes, U.S Forest Chief Vicki Christiansen said in a statement. And as fires become more of a risk with climate change, according to the Ad Council there has been “an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years.” Check out the two public service announcements below, featuring celebrities helping Smokey celebrate his big day!
In 2006, California passed a groundbreaking law that required statewide emissions to be reduced to 1990 levels by 2020 with the state’s cap-and-trade system being one of the primary policies implemented to achieve this target. Part of California’s cap-and-trade programs allows polluters to buy carbon offsets from California Air Resources Board (CARB)-approved forestry projects to […]
We know, usually, our Heroes of the Week are humans but hear us out: trees are serious climate heroes.
Our hero this week is the Stagg Tree which is a giant sequoia tree located in California’s 530-acre Alder Creek forest–and it needs your help! Last month Save the Redwoods League announced an opportunity to purchase Alder Creek, the largest remaining privately owned giant sequoia property in the world.
Working to prevent wildfires in California has come with its own set of challenges. This year, California’s largest utility, PG&E, announced that it will cut off power on high-wind days to prevent sparks from turning into fires, which is a good safety precaution but has also proved cumbersome for residents and businesses. However, a newly-developed spray-on sticky gel might soon provide long-term protection against wildfires–something that other flame retardants haven’t been able to do effectively.Why This Matters: In California, about 70% of wildfires break out near known ignition hazards, such as roads which means that scientists and officials have a decent idea of the zones that can be blanket sprayed with flame retardants.