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We think he doesn’t look a day over 65! On Friday, the lead character in the longest-running public service campaign, Smokey The Bear, turned seventy-five. His message has always been simple and highly effective — reminding Americans that “Only you can prevent wildfires,” When Smokey first took to the airwaves, the overwhelming majority of U.S. wildfires are sparked by careless human activity such as unattended campfires or improperly discarded cigarettes, U.S Forest Chief Vicki Christiansen said in a statement. And as fires become more of a risk with climate change, according to the Ad Council there has been “an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years.” Check out the two public service announcements below, featuring celebrities helping Smokey celebrate his big day!
The Trump Administration is poised to open nearly 2 million acres of land in U.S. national forests in Texas to oil and gas drilling and fracking, which would allow lease holding companies to drill more than 1,000 horizontal wells and 500 vertical wells over a 20-year time period,
Why This Matters: This is yet another senseless Trump rollback that would do significant environmental damag
The Keystone 10 Million Trees Partnership is a partnership led by the Chesapeake Bay Foundation (CBF) between national, regional, state, and local agencies, conservation organizations, outdoors enthusiasts, businesses, and citizens that have committed to improving Pennsylvania’s communities, economy, and ecology by planting of 10 million new trees in priority landscapes in Pennsylvania by the end of 2025. Their goal is to plant them alongside rivers and streams to rebuild “riparian forest buffers” that can significantly reduce the amount of polluted runoff coming from those areas and improve soil health by keeping it on the land instead of in the water, as well as providing habitat for fish and other animals.
Why This Matters:This is a win-win-win — due to its climate benefits, soil health improvements, and its contribution to clean water in streams, rivers, and even the Chesapeake Bay. It could be a model for other states.
According to the American Automobile Association, most people prefer to see the fall colors by taking a road trip by car. But as Mother Jones points out, there are lots of low-carbon alternatives. For example, in New York City there are trains to the upstate New York trail that only take an hour and […]