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We think he doesn’t look a day over 65! On Friday, the lead character in the longest-running public service campaign, Smokey The Bear, turned seventy-five. His message has always been simple and highly effective — reminding Americans that “Only you can prevent wildfires,” When Smokey first took to the airwaves, the overwhelming majority of U.S. wildfires are sparked by careless human activity such as unattended campfires or improperly discarded cigarettes, U.S Forest Chief Vicki Christiansen said in a statement. And as fires become more of a risk with climate change, according to the Ad Council there has been “an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years.” Check out the two public service announcements below, featuring celebrities helping Smokey celebrate his big day!
by Julia Fine, ODP Contributing Writer Climate change is already causing flooding and heatwaves worldwide. Thankfully, one Dutch city has a plan to tackle it. Arnhem, the capital city of the province Gelderland, recently made a 10-year plan to re-landscape the city in order to deal with the impacts of climate change. As part of […]
A recent study published in Science found that a significant percentage of beef and soy exported from Brazil to the EU is connected with illegal deforestation.As YaleE360 reported that “as much as 22 percent of soy and 60 percent of beef…back to illegal tree felling and fires in the Amazon and Cerrado regions.”
Why This Matters: The study’s lead author Raoni Rajão said, “Until now, agribusiness and the Brazilian government have claimed that they cannot monitor the entire supply chain, nor distinguish the legal from the illegal deforestation.” This new study undercuts that idea, showing that Brazil can (and must) monitor agribusiness’ connections to illegal deforestation.
As the World Economic Forum recently wrote, miniature urban forests (often no bigger than a tennis court) planted using a method invented by a Japanese botanist in the 1970s are growing in popularity. Known as “Miyawaki” forests, these dense groups of trees are bursting with biodiversity and grow more quickly and absorb more CO2 than […]
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