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The retailer H&M, which has long given a discount to shoppers who bring in old clothes to recycle, is taking its “game” to a whole new level. They’re partnering with Game of Thrones’ star Maisie Jones to promote their sustainability programs both online and in real life. Jones now has an avatar, and both of them wear a recycled purple scarf to promote the cause. Plus, she will appear on H&M’s newly launched Looop Island in Nintendo’s wildly popular video game Animal Crossing: New Horizons. And here’s the twist — players are able to recycle their game outfits into new ones using an online version of Looop, the name of the H&M clothing recycling program. Jones says of the game, “I’m obsessed with it. I discovered last year that it was a great place to buy virtual clothes and get dressed up sustainably,” and using the game to promote clothing recycling is a “win-win” she told Vogue Magazine.
It’s annual meeting season, and corporations are increasingly on the defensive about their carbon footprint, climate change policies, and other social issues. Most of the time, corporate leaders manage to fend off such resolutions. But this year, DuPont lost big on a shareholder proposal, filed by a group called As You Sow, that received 81.2 […]
by Amy Lupica, ODP Staff Writer Single-use plastics are being taxed and phased out across the country, but what do we do about the single-use items we can’t avoid? This is the conundrum facing the country as the vaccine rollout continues and accelerates. With over 230 million doses administered before President Biden’s 100th day in office, millions of plastic syringes […]
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