One Marvel-ous Thing: Loki’s TVA Clashes with Alternate Self

Image: Gage Skidmore via Wikimedia Commons

Disney+’s Loki is one of the hottest new shows on TV. But what if we told you the TVA was real? No, they don’t protect the sacred timeline (or raise questions about free will) like Loki’s Time Variance Authority, but they are making sure the future looks bright for all of us. The Tennessee Valley Authority’s social media has been blowing up since our favorite trickster god hit our home screens, and they’re using the spotlight to engage Loki fans about conservation and energy infrastructure.

TVA social media manager Travis Scott Brickey says there are some deep parallels between his organization and the Disney+ version. “People used to say the TVA controlled time,” Brickey says, referencing the organization’s role when it first began 88 years ago. “You have to keep parts of the power system at a certain timing, and if that timing slowed down or sped up, the clocks would too.” The TVA handles lake conservation, nuclear plants, 29 hydroelectric dams, solar and wind power, natural gas, and coal. For now, TVA employees are waiting on the edge of their seats like the rest of us, public relations specialist Ashley Walker saying, “I want to see how the show turns out.”

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