Selling The Great American Build

This week, environmental groups, Climate Power, the League of Conservation Voters,  and Potential Energy Coalition (along with ally, Michigan Governor Gretchen Whitmer) launched a joint campaign aimed at pressuring lawmakers to include climate change initiatives in the emerging infrastructure bill.

The Great American Build is a $10 million effort that seeks to persuade members of Congress as well as the Biden administration to fully fund climate initiatives within the infrastructure package that include:

  • EV infrastructure
  • Building upgrades and weatherization
  • Money to build more solar and wind power
  • Getting 40-50m EVs on the road by 2030

The campaign frames this spending in the context of job opportunities saying that “These aren’t the jobs of the future, they are the jobs of right now and they are and can be in every state across the country if we invest in America.”

Why This Matters: Although Democrats just passed the $1.9T American Rescue Act, the Biden administration’s best hope for a climate bill could very well be a robust infrastructure package. It’s unclear if any Republicans would support an infrastructure bill robust enough to address climate action, which is why the bill might have to be passed through the budget reconciliation process. Either way, it’s important that voters understand that infrastructure = job creation.


Check out their first ad:

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