Dutch Advertising Watchdog Finds Shell Guilty of Greenwashing

Dutch Advertising Watchdog Finds Shell Guilty of Greenwashing

By Natasha Lasky, ODP Staff Writer A new ad campaign from Royal Dutch Shell Plc boasted that customers could offset carbon emissions from the gas they buy — if the customer pays extra for gas, Shell advertised that they would use this money to plant trees and re-absorb carbon from the atmosphere. The problem? The Netherland’s […]

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One Cool Thing: AI Exposes Greenwashing

One Cool Thing: AI Exposes Greenwashing

A team of experts from University College Dublin is using artificial intelligence to help consumers find out the truth about their favorite brands’ sustainability efforts. The project, called GreenWatch, is fighting back against “greenwashing,” which happens when companies mislead consumers to seem more environmentally friendly than they truly are. GreenWatch’s AI scans the media statements and websites of 700 global companies […]

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