Watch This: Sir David Attenborough’s New Documentary and Insta Debut

By Julia Fine, ODP Contributing Writer

This week, Sir David Attenborough put on a full-court press for biodiversity — he joined Instagram and he “called for a $500 billion per year global investment in nature,” as Kaelan Deese reported for The Hill. According to Deese, this exhortation for conservation “came during a one-day summit by the United Nations convened to discuss the protection of wildlife on the planet.” As Reuters reported, Attenborough said in a statement, “Our natural world is under greater pressure now than at any time in human history, and the future of the entire planet – on which every single one of us depends – is in grave jeopardy.” Attenborough’s highly anticipated new documentary entitled “A Life On Our Planet” premiers for streaming on Netflix on Sunday night.

Why This Matters:  Attenborough seems to have his foot on the gas. In addition to this call for investment, his new documentary is being hailed as “surprisingly radical” for demonstrating that the “key ultimate driver” of environmental degradation is consumption from rich countries.  This new call to action comes right after Attenborough’s Instagram debut, which, according to The Verge, “landed him the Guinness World Record for the fastest time to reach 1 million followers.” As he said in his first video on the platform, he is ‘making this move and exploring this new way of communication” because “the world is in trouble.”

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