Dave Folk is the co-founder of a company called Cloverly which calculates the carbon impact of common internet activities — like e-commerce shipments, rideshare, and on-demand deliveries — and then purchases carbon offsets to make those activities carbon neutral. Cloverly shows the buyer, in real time, the source of the offset and through its algorithm matches customers with the closest source of renewable energy for localized impact.
ODP: Before founding Cloverly you worked in marketing for an electric utility, what need did you see for a company like Cloverly to democratize how people can buy carbon offsets? What did it take for you to leave a secure job and found this start-up?
DF: It always felt somewhat esoteric to participate in that market; and we saw that there were very few companies effectively making it simple and easy for the average person to decrease the carbon impacts from modern conveniences like e-commerce. Environmentally conscious consumers want to lower their carbon footprint, but sometimes that’s not easy. Cloverly decreases the friction for those customers looking to buy offsets, and we hope that by making it easy more people will participate. You often need to take risks to make a difference, but if we believe that we can truly have an impact than any risk is worth it.
ODP: As a Millennial, you’ve grown up in the midst of a rapidly warming and changing planet. Did the urgency of climate change at all affect the career path you chose?
DF: It’s really the desire to have purpose in my work that’s driven my career decisions. I feel like our generation doesn’t mind looking at the status quo and asking: “is there a better way to do this?” The solutions that will help us mitigate climate change are opportunities to do things better, and that’s a great purpose to get up in the morning for.
ODP: Cloverly provides data about the specific local renewable energy projects that folks who use your platform are supporting. Why was it important for you to provide such a granular piece of information?
DF: We want to bring transparency to what has often been an opaque market. If you’re choosing to offset your purchase online with Cloverly we want you to know exactly where the carbon offset or Renewable Energy Credit came from, when it was created etc. This is table stakes for us, and how we believe the market should operate.