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We’ve written before about the growing popularity of plant-based proteins and how the companies making products such as the Beyond Meat Burger and the Impossible Burger are quickly growing and paving the path to their IPOs. While the popularity of these items is growing with the American public and interests have been piqued, they’ve still haven’t fully hit the mainstream, until now. This week, Burger King announced that it will begin offering a meat-free version of its iconic Whopper called the Impossible Whopper. As the New York Times explained, “the Impossible Whopper will be prepared in exactly the same way as the traditional Whopper, with the sesame-seed bun and delivered in a white wrapper with the Impossible branding on it” but will be charged a dollar more.
Why This Matters: While other chains like White Castle have already been offering the Impossible Burger, having one of America’s most iconic burger chains feature the patty as a prominent menu item and not just a lackluster vegetarian option will make these meat alternatives accessible and appealing to more people. This is also important because 14.5% of global carbon emissions come from livestock and if more people choose meat-free options because they’re flavorful and accessible that could go a long way toward combating climate change (and other benefits like fighting antibiotic resistance).
By Natasha Lasky, ODP Staff Writer A new report, Meat Atlas 2021, shows that 20 milk and livestock companies produce more greenhouse gas emissions than Britain, France, or Germany, and the world’s five biggest meat and dairy companies emit the same volume of GhGs as fossil fuel giant, ExxonMobil. Worse, over 2,500 investment firms, banks, […]
Plant-based products are sweeping the nation, not just in households, but in America’s restaurants too. Marie Molde, a dietitian and trends analyst at the research firm Datassential, says that the plant-based Beyond Burger and Impossible Burger appear on 5% of the nation’s menus, and 71% of Americans have tried plant-based meat. Now, plant-based companies are […]
By Amy Lupica, ODP Daily Editor The World Wildlife Fund (WWF) has teamed up with a coalition of hotel companies and the consulting group, Greenview, to fight waste in the hospitality sector. Together, they’ve developed the Hotel Waste Measurement Methodology (HWMM), which will provide a standardized approach for the hotel industry to collect data and […]
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