Millennials Opt to Rent Their Clothes, Forcing Change in the Fashion Industry

Image: Business Insider

Clothing rental services like Rent the Runway and Le Tote are growing in popularity and an increasing number of retailers are introducing these options to reflect the way Millennials and GenZ customers are choosing to purchase (or not purchase) clothes. Rather than owning clothing that goes out of style in a season or two, renting these items produces less demand and waste overall–as a result, Millennials are pushing the fashion industry to become more sustainable

As Business Insider recently reported:

  • Experts say that young consumers are looking for more sustainable ways to shop and choosing to live clutter-free lives in the spirit of Marie Kondo.
  • And rental fits neatly in with both of those habits: It feeds their thirst for newness and does so in a sustainable way.
  • According to Mike Barry, director of sustainable business at UK retailer Marks & Spencer, “The signals are [fashion is] on the same trajectory as plastics and forests and alternatives to meat.” Meaning that retailers must respond to these consumer preferences or be left behind.

Why This Matters: The fashion industry has a huge waste problem (not to mention a human rights one as well) and it’s something I (Miro) think about a lot when it comes to my own wardrobe and trying to live a life that doesn’t actively contribute to human and planetary harm. While I haven’t made clothing rental services a monthly habit (they can still be expensive) I have tried–like many other Millennials–to shift my closet into a “capsule wardrobe” and have found that I’ve significantly cut down on the new clothes I needlessly purchase. Not only that but owning clothing that mostly all goes together cuts down on decision fatigue and the morning stress that results from it–a lesson I learned from President Obama.

Up Next

One Cool Thing: High Ambition Coalition For Nature and People Kicks Off With a “Terra Carta”

One Cool Thing: High Ambition Coalition For Nature and People Kicks Off With a “Terra Carta”

On Monday, France hosted the One Planet Summit for biodiversity where the leaders of more than 50 nations launched the High Ambition Coalition (HAC) for Nature and People.  The coalition aims to secure a global agreement to protect at least 30% of the planet’s land and ocean by 2030 when the Convention on Biological Diversity […]

Continue Reading 152 words

Climate Again Near Top of 2021 Risks According to Eurasia Group’s Annual Assessment

Each January, the Eurasia Group, a management consultancy, looks at the biggest global political risks in the year to come.  Climate change is perennially on the list — this year it ranks third behind public doubt in the legitimacy of President-elect Biden’s election and the coronavirus.

Why This Matters: “In 2021, climate will go from a playground of global cooperation to an arena of global competition.”

Continue Reading 431 words
The 15 Minute City of the Future

The 15 Minute City of the Future

When you leave your front door, what can you reach in 15 minutes by foot or bike? A grocery store? A school? A park? That’s the question that many urban planners are using to shape plans for how cities operate in the future. The 15-minute city means designing neighborhoods where everything people need, from housing to dining to cultural institutions, is within that 15-minute radius. 

Why this Matters: It’s a good idea to create neighborhoods that fulfill people’s basic needs so that they won’t have to travel as far to manage their daily lives – especially post-pandemic when more people are likely to work from home. 

Continue Reading 473 words

Want the planet in your inbox?

Subscribe to the email that top lawmakers, renowned scientists, and thousands of concerned citizens turn to each morning for the latest environmental news and analysis.