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Clothing rental services like Rent the Runway and Le Tote are growing in popularity and an increasing number of retailers are introducing these options to reflect the way Millennials and GenZ customers are choosing to purchase (or not purchase) clothes. Rather than owning clothing that goes out of style in a season or two, renting these items produces less demand and waste overall–as a result, Millennials are pushing the fashion industry to become more sustainable.
Experts say that young consumers are looking for more sustainable ways to shop and choosing to live clutter-free lives in the spirit of Marie Kondo.
And rental fits neatly in with both of those habits: It feeds their thirst for newness and does so in a sustainable way.
According to Mike Barry, director of sustainable business at UK retailer Marks & Spencer, “The signals are [fashion is] on the same trajectory as plastics and forests and alternatives to meat.” Meaning that retailers must respond to these consumer preferences or be left behind.
Why This Matters: The fashion industry has a huge waste problem (not to mention a human rights one as well) and it’s something I (Miro) think about a lot when it comes to my own wardrobe and trying to live a life that doesn’t actively contribute to human and planetary harm. While I haven’t made clothing rental services a monthly habit (they can still be expensive) I have tried–like many other Millennials–to shift my closet into a “capsule wardrobe” and have found that I’ve significantly cut down on the new clothes I needlessly purchase. Not only that but owning clothing that mostly all goes together cuts down on decision fatigue and the morning stress that results from it–a lesson I learned from President Obama.
North Carolina Coastal Federation has a nature-based plan for dealing with heavy rainfall that captures and filters water instead. Green infrastructure includes solutions like rain gardens, restoring wetlands, and permeable pavement. The state plan calls for comprehensive incorporation of nature-based stormwater strategies across roadways, farmland, and in new building construction.
Why This Matters: It’s not just sea-level rise that causes increased flooding and infrastructure damage: heavy rains can be just as disruptive. Using plants, dirt, and other natural ways to handle excess water is often simpler and more cost-effective than their conventional counterparts.
The world is becoming more and more like The Matrix every day, at least in one particular way: scientists have figured out how to use the human body as a battery. No, your body can’t produce enough energy to create a global simulation, but it can produce enough heat to charge wearable devices like smartwatches and implants like pacemakers.
Why This Matters: Battery production and disposal have been problematic for decades. Mining for rare earth metals like such as cadmium, mercury, lead, and lithium threatens environments and communities across the globe.
by Erin Simon, Head of Plastic Waste and Business, World Wildlife Fund After a year of unprecedented devastation and loss, the arrival of 2021 has shown us at least a glimmer of light at the end of the tunnel. Our top priority remains the immediate health and safety of our fellow citizens, but we […]
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