If you’re a fan of Busch beer then this one’s for you: As Fast and Company reported, this Saturday Busch Beer will sponsor a secret pop-up shop (the “Busch Pop Up Schop”) that will last for one day—in a national forest somewhere in America. Attendees will receive free merchandise, with one winner getting free Busch for life. People can follow along on Twitter to decipher clues to that spot ahead of time. But that’s not all: through work with the National Forest Foundation, Busch has pledged to plant 100 trees for each person who reaches its party spot. Cheers to that!