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Last night’s Super Bowl will, of course, be remembered for its best commercials! Last year, Stella Artois made a splash with its #PourItForward campaign, teaming with Water.org to provide 5 years of clean water to someone in the developing world. They are continuing the campaign in 2019. If you purchase a limited edition glass “chalice” you help to provide clean water for communities that need it. Last year the company, which is a division of Anheiser-Bush, was criticized because they did not explain how the campaign’s water math works. This year, they were crystal clear: $3.13 helps provide 5 years of clean water for 1 person in the developing world. Stella Artois will donate $3.13 to Water.org for every Limited-Edition Stella Artois Chalice sold in the U.S. between 1/1/19 and 12/31/19, up to 300,000 chalices. We love Carrie’s return — look for the #PourItForward ad on the bus behind her! And check out their other great SB throwback ad.
Why This Matters: The states failed to reach a water compact more than a decade ago — now they have nowhere else to go but the Supreme Court, which has “original jurisdiction” over a dispute between two states.
Why This Matters: The rising premiums create a conundrum for the Biden administration, which has promised to honor science in federal policymaking but has also pledged to address economic issues facing the working class.
By Bob Irvin, President and CEO, American Rivers A vision is emerging in the Pacific Northwest that would not only save iconic salmon, but boost clean energy and vital infrastructure, and honor treaties with Northwest tribes — revitalizing an entire region and building resilience in the face of climate change. Salmon in the Pacific Northwest […]
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