Last night’s Super Bowl will, of course, be remembered for its best commercials! Last year, Stella Artois made a splash with its #PourItForward campaign, teaming with Water.org to provide 5 years of clean water to someone in the developing world. They are continuing the campaign in 2019. If you purchase a limited edition glass “chalice” you help to provide clean water for communities that need it. Last year the company, which is a division of Anheiser-Bush, was criticized because they did not explain how the campaign’s water math works. This year, they were crystal clear: $3.13 helps provide 5 years of clean water for 1 person in the developing world. Stella Artois will donate $3.13 to Water.org for every Limited-Edition Stella Artois Chalice sold in the U.S. between 1/1/19 and 12/31/19, up to 300,000 chalices. We love Carrie’s return — look for the #PourItForward ad on the bus behind her! And check out their other great SB throwback ad.
What You Can Do: Have a Stella! Buy a glass!