Millennials get accused of a lot of things but killing plants isn’t one of them. As Bloomberg reported, this generation is responsible for reviving the once-moribund market for houseplants. In the past three years, U.S. sales have surged almost 50 percent to $1.7 billion, according to the National Gardening Association. With many Millennials delaying parenthood, plants have become the new pets, fulfilling a desire to connect to nature and the blossoming “wellness” movement.
June 18, 2019 »