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Fashion house Prada is transforming the material used to make its iconic nylon bags and accessories, which have been a brand staple since 1984, into something more sustainable. The company is partnering with Aquafil, an Italian textile producer, to produce sustainable nylon, Econyl. This material can be continuously recycled, is made out plastic waste from oceans and fishing nets as well as textile fiber waste.
Proud to be Prada: Prada intends to convert all of its virgin nylon into Econyl by 2021, and in the meantime has launched a new capsule collection, Re-Nylon, consisting of six classic Prada nylon bags made from the environmentally friendly material. As Lorenzo Bertelli, the Prada Group Head of Marketing and Communication, told CNN “This collection will allow us to make our contribution and create products without using new resources.” Prada’s transition to Econyl aligns with Prada’s recent decision to go fur-free, along with the sister line Miu Miu, and highlights the brand’s continued effort towards promoting a responsible business
Much Needed Move: Currently, the fashion industry is the second-largest polluter in the world. From the toxic waste of textile factories that get dumped into rivers to the millions of microfibers released into our oceans due to synthetic garments, the environmental impact of what we wear is staggering. Synthetic fibers like nylon are plastic fibers can take up to 200 years to decompose and yet still are used in 72 percent of all manufactured clothing.
Why This Matters: While Prada as a brand may not be accessible to many consumers, it’s a major player in the fashion industry and can influence other fashion houses and retail brands to follow suit and address the nylon pollution problem. As you might recall Miranda Priestly explaining to us, big fashion houses set the tone for the materials and styles that will become widely sold. Prada is about as big as it gets and hopefully, can make an impact on the future of textile manufacturing.
In its annual Sustainability Report, Ford Motors made several key pledges in addition to the promise to be carbon neutral as a company by 2050. In addition, they will use 100 percent locally sourced renewable energy for all manufacturing plants globally by 2035, aspire to achieve zero air emissions from our facilities, only use recycled and renewable plastics in our vehicles globally and eliminate single-use plastics from our operations by 2030, and achieve true zero waste to landfill across our operations, among other social responsibility commitments.
Why This Matters: Other car companies have focused on products — Daimler Chrysler, VW, and Tesla come to mind.
Yesterday, online retail giant Amazon announced its Climate Pledge Fund–a $2 billion that will invest in companies that develop innovative ways to reduce carbon emissions. As the Verge explained, The fund will help Amazon and other companies adhere to The Climate Pledge initiative it started in September 2019. That pledge committed the company, and others […]
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