Toyota goes “pedal to the metal” on electric vehicle plans

Toyota Motor Corporation announced last month that it intends to speed its development and introduction of additional electric vehicles (hybrids, battery electric models and fuel-cell electric), with a goal of having every Toyota and Lexus model include an “electrified” option by 2025.  The company hopes that electrified vehicles to account for more than 50 per cent of its new-vehicle sales, or 5.5 million vehicles including more than one million California-clean car compliant zero-emission vehicles.

Specifically, Toyota’s hybrid vehicle line-up will grow the company plans to introduce a more powerful version in some hybrid models and also to develop simpler hybrid systems for select models, and to expand its plug-in hybrid vehicle selection.

  • “We are working on an entire portfolio of hybrids which we have been selling since 1997, plug-in hybrids, full battery electric vehicles as well as our fuel cell vehicles,” Bob Carter, executive vice president of sales for Toyota Motor North America. said in an interview with CNBCs Squawk Box.  “Those vehicles represent about 9 percent of our sales in 2018. We have set a goal that it will be 15 percent of our sales next year in 2020,” he said.

EcoWatch reported yesterday that Toyota first “rolled out” its electric vehicle push a year ago, but has now stepped up its goals by focusing first on more on hybrid gas-electric vehicles rather than trying to compete with Tesla in the fully electric vehicle market. 

  • EcoWatch cited Fred Lambert, the editor in chief of the electric vehicle blog Electrek, who argued that it is “dumb” for Toyota to not focus on a mass-market EV.  Lambert wrote in his blog, “If the EV market is small right now, it’s not because people don’t want to buy EVs, it’s because the industry is not manufacturing enough attractive all-electric vehicles at a decent price.”

Why This Matters:  As we pointed out in another ODP story today, vehicle emissions are rising in the U.S. again — which is very bad news.  This announcement by Toyota shows that even though the Trump Administration is rolling back the clean car standards, the auto industry is going to move in the right direction.  Increasingly, U.S. consumers want to wean themselves off conventional gasoline cars and the market will reflect that.  What is needed is a full suite of electric options — more electric vehicles of all types, sizes, configurations and prices — and more companies like Toyota, Tesla and Volvo that are moving rapidly in that direction.  The future is most definitely electric.

Up Next

New WWF Report Shines a Light on Getting Rid of Ghost Gear

New WWF Report Shines a Light on Getting Rid of Ghost Gear

The World Wildlife Fund (WWF) issued a new report yesterday illuminating the devastating impact of derelict or abandoned fishing gear in the ocean (aka “ghost gear”), and the numbers are terrifying — between 500,000 and 1,000,000 tons of ghost gear wind up in the ocean EACH YEAR!

Why This Matters:  While fishing gear that is in use is a threat to marine life like whales, abandoned fishing gear is just a tragedy waiting to happen and completely needless — eliminating it is totally within our control.

Continue Reading 661 words
The Call for a Global Treaty to Address Plastic Waste Grows Stronger

The Call for a Global Treaty to Address Plastic Waste Grows Stronger

As nations across the world work to address the plastic pollution crisis–especially in the wake of the COVID-19 pandemic–Canada made a big step in its effort to control needless plastic waste. As CNN reported, “The country plans to ban single-use plastics — checkout bags, straws, stir sticks, six-pack rings, cutlery and even foodware made from […]

Continue Reading 529 words
COVID-19 Brings Clothes Recycling to a Halt

COVID-19 Brings Clothes Recycling to a Halt

The second-hand clothes trade ensures that abandoned clothes don’t pile up in landfills, and at the same time, makes it possible for the fashion industry to introduce new designs for each new season. However, Reuters reports that this system has slowed to a stop as a result of the COVID-19 pandemic.

Why this matters:  The fashion industry is the second-biggest consumer of water and is responsible for up to 10% of global carbon emissions.

Continue Reading 483 words

Want the planet in your inbox?

Subscribe to the email that top lawmakers, renowned scientists, and thousands of concerned citizens turn to each morning for the latest environmental news and analysis.